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DR AUDREY TANG

 Award-winning business author and broadcaster

Leadership trainer and coach

Keynote speaker

BRAND PARTNERSHIPS

Dr Audrey works as a psychology brand partner on PR campaigns, providing expert comment in the areas of lifestyle and wellbeing, quotes and articles, short “top tip” videos (where required), and attends panels and media interviews alongside the brand representative.

She has appeared in the most recognisable media outlets and publications in the country and Europe, and supports brands across all areas of television, radio and print. 

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BRAND PARTNERSHIP 

KITT

Office Management Platform Kitt created a report and hosted a panel exploring the impact of the hybrid approach on team culture and wellbeing, focusing also on the practical elements of the physical office and how they affect performance.

Contribution:

  • Expert comment through articles and Q&A offered on:

    • Workplace preferences in relation to design

    • Personality traits and preferred environments

    • The influence of colour on behaviour

    • Wellbeing needs post pandemic

    • The psychological impact of the pandemic on working behaviour

    • Recommendations for leaders on creating a positive working environment

  • Media interviews and broadcast slots on the above

  • “Shorts” – recorded videos Q&A style with Kitt, edited and used as part of the campaign

  • Live panel event with audience Q&A

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BRAND PARTNERSHIP 

XERO

Accountancy software firm Xero assembled a task force to tackle the subject of late payments to small businesses.  Dr Audrey joined experts from different fields (Linguistics, Accountancy, Small Business Owners, Journalists) to discuss the ethics surrounding “trade credit” for a small business in order to develop a document to present at government level.

Contribution:

  • Attendance at a round table discussing the topic

  • Expert comment and Q&A on the ethics surrounding late payment, the reasons it exists, and the psychological impact it has on small businesses

  • Live panel discussion with Small Business Commissioner Liz Barclay, and audience Q&A – held online

  • Audrey also worked with a Lecturer of Accountancy at Brunel University in order to try and get the subject better recognised within academia

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BRAND PARTNERSHIP 

FREE NOW & CALM

Taxi company FREE NOW and CALM (the Campaign Against Living Miserably) partnered up to elevate our small talk to real talk.  FREE NOW recognised that taxi drivers were “unofficial therapists” because many passengers would find it easier to express themselves to a “stranger”.  Thus the campaign was aimed at improving our conversation skills (notably listening), as well as supporting drivers who were containing the anxiety of their passengers without necessarily having the support or training to do so.

  • Expert comment and Q&A on communication skills, active listening, supporting emotional labourers.

  • Series of media broadcasts alongside one of the Free Now drivers.

  • As this campaign also put into practice recommendations from Audrey’s PhD thesis,  Audrey also released her own blogs and articles celebrating this initiative.

Dr Audrey Tang is interviewed with members of the team on London Live TV

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As featured on the Free Now website as part of the campaign

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BRAND PARTNERSHIP 

ORIGINAL COTTAGES

Original Cottages’ campaign focused on the benefits of a micro-break and the opportunity for unlocking one’s sense of adventure, as well as getting back to nature.  A lot of the work in this campaign reflected Audrey’s consultancy input with the WATG London Landscape Team (Luxury Architects and Master Planners) where they bring “wellbeing” into design through enhancement of curiosity, connection as well as getting us re-engaged with our senses.

  • Expert comment and Q&A on the benefits of nature / curiosity / adventure / connection – including the changes that can take place in the brain.

  • Expert comment provided with and Q&A session on the positive psychology approach to thriving

  • Short videos/”top tips” on topics suggested by Original Cottages

  • Media comment and broadcast as required.

WANT TO FIND OUT MORE?

JUST GET IN TOUCH

If you'd like to work with Dr Audrey to support your brand or organisation then just get in touch.